Midori & Co was born from my deep love for matcha.

Passionate about this green powder with its countless benefits, I spent years exploring the subtleties of this Japanese treasure. I tasted a multitude of matcha, often with enthusiasm, but also, all too often, with a certain disappointment. This frustration at the lack of a truly high-end experience led me to create Midori & Co, a brand that reinvents matcha to meet the expectations of the most discerning connoisseurs.

My journey to the heart of matcha led me to Japan, where I discovered exceptional artisans whose expertise has been passed down through generations. It was there that I realized that true matcha, the kind that combines aromatic richness, a silky texture, and depth of flavor, is a work of art. By collaborating with renowned Japanese producers, I wanted to offer this authentic and refined experience in France and beyond, to celebrate the elegance of matcha in all its splendor.

Why Midori?

"Midori," which means "green" in Japanese, perfectly embodies the spirit of our brand: a vibrant color that symbolizes nature, balance, and vitality. Through this name, we wish to convey a harmonious and elegant experience, rooted in tradition while adapting to modern aspirations.